This role will centralize all marketing content production — social media assets, campaign visuals, reels, brand photography, promotional collateral, and paid ad creatives — under one in-house function aligned directly to the marketing calendar. It will also serve as the coordination point for all outsourced creative work, ensuring external partners are properly briefed, on-brand, and on-schedule. The Multimedia Specialist will enable the Marketing & Sales team to execute content calendars at the pace required by NHI's multi-brand portfolio, support LTO launches, and maintain brand visual consistency across all seven brands — without the delays and cost premiums of a fully outsourced production model.